If Beauty is Power, 

Red leaves them breathless…

Are you using it to your advantage?




Here's the thing..

Did you know that the color red leads men to view women as more attractive and more sexually desirable?

This phenomenon, often referred to as the "red-romance effect," suggests that the color red enhances heterosexual attraction.

Neutral lipsticks are for women who play it safe. You don't play it safe. You are bold, daring, and love a good power move.

And there's no stronger power move than wearing red lipstick.

Choosing the perfect red lipstick involves considering your skin tone to ensure the shade complements your complexion beautifully. I've made sure that this list inspired is is categorized by skin tone.

This downloadable list will give you my top red lipsticks for all complexions and for both warm and cool complexions.  

Have fun!

Hello, I'm Aarti  

Hi, I'm Aarti and I'm the founder of The Duchess Academy where we help women stack the deck in their favor in their careers, finances, businesses, social networks and dating lives by teaching them how to show up with authority, beauty and influence. 

With over a decade of experience as a Soft Skill expert and with a Masters in both Psychology and Behavioral Science, I am uniquely qualified to give women uniquely curated strategy to be their most sophisticated, powerful and confident versions of themselves.

I believe in teaching smart, high achieving women how to to strategically position themselves in their careers, personal lives and love how to stack the deck in their favor in any room they’re in so they can build the life of their dreams, unapologetically.

Life can be pretty beautiful, darling. 

Sometimes you just need a little help making it that way.